Case study

The automation stack that scaled Dr. Nick

Dr. Nick, MD, CFMDL2, Peak Metabolic Health and Disease Prevention Coach. From sporadic revenue → consistent $40K months.

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“If you’re looking to scale your business without drowning in admin tasks, I highly recommend talking to Axel. This has been a game-changer for me, and it can be for you, too.”
Dr. NickPeak Metabolic Health Coach

Before and after

The transformation

  • From drowning in DMsto 15,000+ personalized engagements
  • From 7 hours of content prepto 200k followers in 5 months
  • From 10 clients maxto 30 clients with ease
  • From stressed coachto premium CEO experience

What we built

The 3-system automation roadmap

How we transformed Dr. Nick’s coaching business with three integrated automation systems.

1

Multi-tenant web app

A custom client management platform that consolidated scattered data, automated check-ins, and created room for growth, turning Monday stress into scalable systems.

Before

  • Max client capacity of 10: growth was limited
  • High-stress Monday check-ins (1.5 hours per client)
  • Poor client experience
  • Data scattered everywhere (Apple Numbers, Trainerize)
  • No room for growth

After

  • Maximum client capacity of 30 at any time
  • Low-stress Monday check-ins (10-20 minutes)
  • Premium client experience
  • All data consolidated in one dashboard
  • Asset for growth: easy to add products/services
  • Sales & marketing asset with shareable links
  • Marketing links feature. Shareable marketing links generated from customer data, directly increasing the marketing funnel and monthly leads.
3xClient capacity10 → 30 clients
85%Time savedPer check-in
1Multi-tenant web appReplaced 5 tools
2

Instagram comment responder

An AI-powered system that responds to comments as Dr. Nick, maintaining his voice and ethics while maximizing engagement and generating leads through soft CTAs.

  • AI understands video/post content to provide relevant responses
  • Maintains Dr. Nick’s voice, ethics, and response quality
  • Soft CTAs to DM for potential conversions by setter
  • Gets Instagram Reels content for repurposing

Before

  • Manual responding wasted hours of time
  • Lost engagement from slow responses
  • $500/month to a VA who couldn’t respond fast enough (<5 min)
  • Inconsistent brand voice in responses
  • Missed lead opportunities

After

  • 15,000+ unique engagements on Instagram
  • 80% increase in engagement vs. baseline
  • 80% increase in leads/DMs from soft CTAs
  • $500/month saved: VA no longer needed
  • AI understands content & responds AS Dr. Nick
  • Completely automated system: zero headache
15K+Unique engagements
80%Engagement increase
$500Monthly savingsVA replaced
24/7Response timeAlways on
3

Carousel content creator

AI-powered content creation that transformed 7+ hours of weekly prep into just 1 hour, while actually accelerating follower growth.

Before

  • 7+ hours weekly content prep
  • High content planning & performing stress
  • Growth came at the cost of time and burnout
  • Inconsistent posting schedule
  • Limited content variety

After

  • 1 hour content prep per week
  • Minimal time on content planning
  • Creates consistent, highly engaging posts
  • 200,000 followers gained in 5 months
  • Less time AND less stress
200KFollowers gainedIn 5 months
85%Time savedOn content prep
7→1Hours weeklyContent prep

Together

The combined impact

With all three systems working together, Dr. Nick can now reliably:

$40KMonthly revenueConsistent months
20+Hours savedEvery week
200KFollowersOrganic growth
0BurnoutStress → Confidence
“Automated Bots didn’t just build me an app, they gave me my time back. I went from dreading Mondays to actually enjoying my check-ins again. Now I can focus on what I love: coaching my clients, not fighting spreadsheets.”
Dr. NickPeak Metabolic Health Coach

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